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New Tea Concentrate TT99 Has Full Tea Flavor with Reduced Tea Solids


Virginia Dare introduces a new black tea concentrate for ready-to-drink product applications.  Tea Concentrate TT99 was created to provide the full tea flavor consumers expect of a rtd tea beverage, while eliminating or reducing the amount of tea solids in the formulation.  Consumer research conducted by Virginia Dare with in-franchise frequent rtd tea beverage consumers found that 76% would prefer that there was no visible tea powder in their drink.  This research indicates that a product improvement opportunity exists for the rtd tea beverage with more clarity and visibly free of solids.  Tea Concentrate TT99 is made starting from brewed tea, using Virginia Dare’s unique and proprietary technologies.