Virginia Dare - Trends

Trends

In this tight economy with rising healthcare costs, consumers are asking themselves, “How do we save money and reduce our spend on food?” and “How do we get safe better-for-you food?”

Consumer behavior is shifting to:

Reducing the spend on food
Emphasis on food quality and value, not reduced prices
Quality store brands
Home prepared meals / home entertaining
Convenience is a significant driver
Superstore, club store and bog box grocery shopping
Low cost complete meals Sustainable and locally grown and produced foods
Low income minorities and seniors shifting away from out of home dining

Consumer behavior is shifting to better for you foods:

Natural ingredients
Reduced sodium
Reduced high fructose corn sugar
High fiber
Gluten free / allergen free foods
Functional foods
Less chemicals, colors, preservatives
Homeopathic foods
With vitamins (especially vitamin D)
With Antioxidants
With Omega-3’s
With calcium

What's New

Hispanic Tea Consumption

5/15/2012

Survey finds a low incidence of regular hot tea consumption by Hispanic...

Chocolate Tea, A Luxury and Decadent Beverage

2/6/2012

Virginia Dare has developed new chocolate flavors coupled with Virginia Dare natural black tea flavors...

Michael Springsteen Joins Virginia Dare

1/23/2012

Virginia Dare Extract Company is pleased to announce the appointment of Michael "Mike" Springsteen to the position of Vice President – Research and Development.

More News »