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Marketing Insights

Marketing Insights is published quarterly and is available from your Virginia Dare Account Executive. Here are some excerpts from our recent publications.

The Latest Tea Facts
On any given day, about one half of the American population drinks tea.  On a regional basis, the South and Northeast have the greatest concentration of tea drinkers.  Approximately 85% of tea consumed in America is iced.  Over the last 10 years, ready-to-drink tea has grown by more than 17.5 times.  (Source:  The Tea Council of the U.S.A. Inc.)

Consumer Research
Virginia Dare’s Marketing Department conducted an online National Consumer Survey where it surveyed 483 consumers, aged 48 to 67, located in 44 U.S. states, of which 55% were male and 45% were female, to get an understanding of their interest in purchasing and consuming food or beverage products that could provide them with specific health benefits.  The results were published in Volume 8: Issue 3.