Superfruit refers to a fruit that combines exceptional nutrient richness and antioxidant quality with appealing taste. Superfruits have been developed mainly as juices but in 2007 began to appear as ingredients for functional foods, confectioneries and cosmetics. Several thousand new superfruit products entered the market between 2007-2008. According to DataMonitor, superfruit product launches grew at a rate of 67%.

Top selling superfruits are acai, pomegranate, elderberry and gojo berry. The maqui berry is considered a superfruit as well. The small dioecious tree produces small white flowers that yield a small edible fruit, the maqui berry, also known as the Chilean wineberry. The purple-black berry is approx 4-6 mm in diameter. Maqui berries are similar in appearance and taste to blueberries, however some say they taste like blueberries mixed with chocolate.

Application possibilities for superfruits are endless. Current industry development includes applications such as energy drinks, dietary supplements and fortified water. Why not think about a maqui flavored tea or a maqui flavored breakfast bar.