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Protein Fortified

Virginia Dare is “Making Good for You Taste GreatSM” at the 2014 IFT in New Orleans, LA

At the 2014 IFT Annual Meeting, Virginia Dare will demonstrate their flavor expertise by “Making Good for You Taste GreatSM”. Stop by booth 3131 to experience the great taste of the protein fortified beverages, snacks, and frozen desserts to be showcased. Protein is one of the hottest ingredient trends in food and beverage. Virginia Dare’s 2013 consumer research on nutritional snack bars showed protein is one of the top ingredients consumers are looking for in these products.

Proteins’ attraction extends beyond products like nutrition bars. The International Food Information Council’s 2013 Food and Health Survey found that almost 60% of consumers “try to get a certain amount or as much [protein] as possible”.

Proteins can be isolated from a variety of sources and are not always clean tasting. This can create taste challenges for the product developer. Come see how Virginia Dare’s flavorists and applications staff are able to mask the unpleasant taste of a variety of proteins including soy and pea using Pro-MaskTM their new family of masking flavors and see how they are “Making Good for You Taste GreatSM”.