Beverages and Antioxidants
Antioxidants help neutralize and eradicate the harmful free radicals generated by the daily stressors of life. Although consumers continue to educate themselves about the benefits of antioxidants, as recently as 2013, only 8 percent of US consumers were aware of what antioxidants actually are and how they can benefit the body.
Beverages are the dominant delivery system for antioxidants in consumer diets. According to Mintel, more than 1,000 new beverages featuring antioxidant claims were launched in 2013, compared to just 756 in 2012. Today, half of US functional drink buyers look for antioxidant claims in the beverages they buy—higher than any other functional ingredient in beverages.
While the beverage market strives to produce better-for-you options, antioxidant beverage growth continues. Aligning with clean label, “beauty from within,” and reduced sugar trends allows antioxidant beverages in the carbonated soft drinks, juice, and juice drink categories to thrive.
As the leaders in delivering preferred taste, our flavorists and food technologists are prepared to help you create beverages that align with the growing antioxidant trend and maintain the great taste customers expect. To learn more about our formulation capabilities, please get in touch.