Teahouses and coffee shops inspire new flavors
You can learn a lot by hanging out at your local coffee or tea shop. You can learn, for example, what all the cool kids are drinking. You can learn which flavors, functional benefits and flights of fancy — cheese tea, anyone? — convince them to part with their hard-earned cash. You can learn how social media influencers catapult café faves to stardom with a single snap. And, you can learn that when it comes to finding ready-to-drink (RTD) coffee and tea inspiration, there’s no better marketplace of ideas than the neighborhood spots where people enjoy these beverages every day.
“Coffeehouses and tea shops are filled with ideas — or filled with people who’re filled with ideas,” observed Philip Caputo, marketing and consumer insights manager, Virginia Dare, New York. “The comfort and freedom these places exude give baristas and other beverage makers the atmosphere their creative minds need to wander and experiment.”