Author: Kip Murphy

Pea Protein and Preferred Taste
Alternative proteins are among the hottest trends in multiple food categories like beverage, snacks, and meal replacement. Adventurous options, like algae and insect protein, are still looking for a...
Cold Brew Coffee
Just because it is cold doesn’t mean it is cold brew! Unlike iced coffee, which is brewed hot and poured over ice, cold brew coffee is prepared differently and...
workout drink
Millennial Snacking
Millennials represent about 23.4% of the total US population and are nearing their prime spending years. For the first time in history, food has surpassed clothing as the no....
Kombucha and Functional Beverages
According to marketing research firm SPINS, probiotic juices and functional beverages have grown by 31.2%—and more than $100 million in sales—since last year. The kombucha market alone grew 41%...
granola bar
Coconut Water: A Bar Binding Agent?
The global coconut water market is projected to grow at a compound annual growth rate close to 27% from 2016 to 2020, according to Technavio research analysts. The demand for...
blueberry tea
Beverages and Antioxidants
Antioxidants help neutralize and eradicate the harmful free radicals generated by the daily stressors of life. Although consumers continue to educate themselves about the benefits of antioxidants, as recently...
Howard Smith, Jr. Named New IOFI President
New IOFI President Howard Smith, Jr. Sees Opportunity for the Flavor Industry The International Organization of the Flavor Industry (IOFI) has named Virginia Dare’s Howard Smith, Jr. its new...