The habits of everyday Americans dramatically shifted during the COVID-19 pandemic. As public spaces began to reopen, many of the lifestyle changes consumers adopted while sheltering at home endured:...
Time is a limited resource for today’s consumer. Consumers are increasingly eating at home, buying ready-to-drink beverages, and using meal kits. However, consumers are unwilling to sacrifice nutrition, taste,...
Coffee is a staple of our mornings, of course, but it’s quickly finding its luxurious way into other parts of our day. Coffee drinks are experiencing a surge in...
Sports nutrition brands face three primary product development challenges: 1) selecting ingredients that effectively enhance athletes’ performance and recovery 2) offering distinctive, compelling products that stand out among an...
Brands have opportunities to cater to the keto audience by making their lifestyle more attainable and boosting their confidence that they can indeed maintain the compliance they need to...
The key to successful formulation with natural vanilla is to partner with a market expert, mastering best industry practices, offering unparalleled technical competency, and having unique insights into the...
The snacking trend has grown steadily over the past decade and shows no signs of slowing down in 2020. Driven primarily by health and wellness snacking, consumers are increasingly...
The beverage market has long been incredibly dynamic and innovative, characterized by a high degree of new product development and strong competition for consumer attention. Read our white paper...
As more brands add trendy, vegan-suitable applications, demand for alternative proteins like soy and pea protein has grown drastically. Virginia Dare offers the flavor expertise the industry needs to...
