Innovating in Isolation

Formulating Convenience for Today’s At-Home Consumer


While we’re all spending more time inside these days, it’s the perfect time for some out-of-the-box thinking when it comes to innovation. How can we make our products more convenient for consumers? What type of inspired product formats can satiate consumers’ demands for specific health benefits? How can we continue innovating, when collaborating with our colleagues is a bit more difficult than usual?

These are all questions that we’ve been working to answer not just throughout the COVID-19 pandemic, but also throughout our entire time in the food and beverage industry. Get in touch with us today for product development, R&D support, and marketing insights!

Nutrition + Great Taste + Convenience

More than ever, busy consumers are dining at home and looking for convenient solutions that are nutritious and taste great. However, food and beverage brands that seek to capitalize on these trends may encounter challenges in delivering both convenience and great taste. With over 90 years of experience in delivering preferred taste, Virginia Dare relies on its deep knowledge of the science of flavor and the global supply chain to create flavor systems that help our partners around the world reach their business goals.

Explore how the COVID-19 pandemic has shaped what consumers seek

Dry Mixes for At-Home Bakers

During the 2020 pandemic, many consumers tried their hand at preparing baked goods at home, causing a run on baking supplies at grocery stores. Bakery mixes let consumers indulge their nostalgia for their favorite baked goods without the time and work involved in baking from scratch.

Targeted Nutrition for a Balanced Lifestyle

At-home consumers are exploring natural ways to improve alertness or simply to relax after a long day. Whether for mood, wellbeing, energy, relaxation, sleep, gut health, mental acuity, and/or healthy aging, consumers are interested in adaptogens, nootropics, and antioxidants.

Snacking for Millennials and Gen Z

Just because younger consumers want food to be fast, that does not necessarily mean they want fast food. Rather, snacks made with wholesome, functional ingredients can be a satiating source of nutrition in lieu of a traditional meal, or even eaten at mealtime.

Near or far, together or apart, Virginia Dare is always committed to delivering preferred taste and innovation

Virginia Dare helps brands turn ideas into innovative products with tasteful formats and flavors. We work with you from research and development to prototyping to formulation support so your brand can bring the most delicious ideas to market  – a process we call Taste Collaboration.

Contact us today to start the conversation!