Suppliers Utilize Cost-effective Vanilla Ingredient Solutions
Chris Smith, Virginia Dare Vice President of Vanilla Products, was recently featured in a Beverage Industry article about trends in the vanilla industry.
As the consumer packaged goods market moves toward natural ingredients instead of artificial ones, natural vanilla is increasingly growing in demand. A complementary ingredient, vanilla pairs nicely with a broad array of products and flavor profiles.
“Vanilla pairs well with everything, so developers have no rein on their imagination in creating exciting flavor combinations,” Smith said.
Along with the rise in product innovation comes an increase in product transparency. Consumers are interested in environmentally and socially responsible sourcing, such as Virginia Dare’s close partnerships with farmers in the SAVA region of Madagascar.
To read the full article, please click here.