Ready, set, eat and drink: The golden age of RTE/RTD foods and beverages
In today’s consumer landscape, conveinence is key, and that’s leading to lots of brands developing ready-to-eat (RTE) foods and ready-to-drink (RTD) beverages. Food & Beverage INSIDER recently published an article on this trend which featured Virginia Dare’s performance and lifestyle nutrition formulation capabilities.
“Convenience is only getting more important in today’s consumer landscape,” our Marketing & Consumer Insights Manager Philip Caputo said in the article. “As such, RTE and RTD products are only going to become more a part of consumers’ lives. Expect to see many more of these products hitting shelves over the next few years.”