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Familiar Favorites with a Twist

Elevated Classics are the mature version of the most popular flavors like vanilla, chocolate, and strawberry. When you’re a kid you crave chocolate. When you’re an adult you’re intrigued by chai chocolate chip. They mix the nostalgic, broad appeal of the vanilla ice cream you ate as a child with a more adventurous, premium palate. 


of consumers rate traditional flavors as the most influential in food and drink.1 


of global consumers love to discover new flavors.2 


flavor compounds in a strawberry create room to play. 

Sources: 1FMCG Gurus, Flavor, Color & Texture: New Flavors are Sparking Consumer Interest; 2Innova Market Insights, Global Emerging Flavor Trends Insider Report 

The Comforting Made Adventurous

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Striped vanilla and chocolate pops as an example of elevated foods

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