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Colors and flavors inspired by nature feed production innovation

Flavor is the key to elevating your product to something that consumers purchase again and again – and more and more often, consumers are looking for that flavor to be naturally sourced. Food & Beverage INSIDER recently featured Virginia Dare in an article on how this is leading to a rise in certain flavor profiles, such as wellness-inspired flavors.

Dark berries such as açaì, elderberry, and goji and other wellness ingredients like ginger and mushrooms are appealing to consumers looking for specific health benefits. Read the full article at this link, and get in touch with us today to boost the wellness profile of your latest product!