Repeal and replace: Sugar, fat reduction efforts continue to trend
It’s no secret that consumers are placing a higher emphasis on their health and wellness, and for many, this correlates with them seeking more clean label ingredients and less undesirable ingredients like sugar.
Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo was featured in a Food & Beverage INSIDER article on this topic:
“Refining the taste of a product requires an integrated system of off-taste masking, flavor top-noting, sweetener modulation and mouthfeel improvement,” he says in the article. “Our taste improvement systems are application-specific and tailored to the product for optimal performance.”