Coffee is a staple of our mornings, of course, but it’s quickly finding its luxurious way into other parts of our day. Coffee drinks are experiencing a surge in popularity, attributed to the availability of new and exciting flavors and convenient, ready-to-drink formulations. Global sales of coffee made up 64% of sales value for hot drinks last year, and new product launches for coffee drinks had a 17.1% CAGR from 2015-2019.

Our newest white paper discusses how exotic flavors, functional ingredients, plant-based innovations, and more can appeal to this blossoming category.