WHITE PAPER: Formulating Convenience for Today’s At-Home Consumer
Time is a limited resource for today’s consumer. Consumers are increasingly eating at home, buying ready-to-drink beverages, and using meal kits. However, consumers are unwilling to sacrifice nutrition, taste, or texture for convenience. Successful convenience format applications will save time, satisfy appetites, and deliver preferred taste and sensory experience.
Brands can drive loyalty and reach new consumers by catering to convenience and offering innovative taste experiences of their favorite foods and beverages. To this end, this paper explores trends in at-home consumption and formulation possibilities in convenience formats.