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Classic flavors: straight or with a twist

No matter how adventurous consumers become in their quest for unique or complex taste experiences, classic flavors like vanilla, chocolate, and strawberry unequivocally hold their own as the fan favorites. Beverage Industry recently featured a perspective from Virginia Dare and how brands can innovate by adding a twist; a flavor category we call elevated classics.

“They’re called the classics for a reason ― consumers love them,” says Philip Caputo, marketing and consumer insights manager for Virginia Dare, Brooklyn, N.Y. “Formulators are also used to working with them, and the different complexities and opportunities that they offer. There’s always going to be a market for classic flavors.”

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