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Tea varietals and wellness flavors are flourishing

As health and wellness becomes the top driving force behind consumer goods, holistic nutraceuticals and ancient medicine rally back to the spotlight with tea leading the functional fight. Beverage Industry recently featured Virginia Dare’s taste perspective on trending wellness flavors and herbal varietals in tea beverages.

“By integrating wellness flavors into their applications, tea brands can underscore their focus on targeted nutrition categories such as immunity, brain health, aging and digestion.”

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