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Healthy, functional drinks dominate market

The consumer movement toward healthier, clean label products was already in motion before COVID-19 last year, and has only grown since. Beverage Industry highlighted Virginia Dare in a recent article on some trends that have emerged within the healthy beverage market during the pandemic.

“Enjoying one’s favorite flavors in healthy applications can be a nice pick-me-up, a permissible indulgence,” our Marketing & Consumer Insights Manager Philip Caputo says in the article. “While there may be challenges in formulating indulgent foods, flavor modulation can help overcome undesirable flavors or textures.”

Click here to read the full article, and get in touch today to discuss more in-depth!