Taste profiles continue to improve for natural sweeteners
Natural sweeteners are all the rage in the beverage category, as consumers pressure brands to remove sugar for their application while maintaining great taste. Beverage Industry wrote an article on this trend, featuring our Marketing & Consumer Insights Manager Philip Caputo.
“Natural and zero-calorie sweeteners achieve the goal of reducing sugar content in applications but often come paired with an off-flavor or other taste challenge that requires a custom taste solution,” he says in the article. “The most common issues that natural and zero-calorie sweeteners face are delayed sweetness, lingering sweetness, and a bitter, metallic, licorice, or herbal off-taste.”