Tea and coffee surf energy’s next big wave
Part of the greater consumer movement toward overall health and wellness is a move toward natural energy beverage sources—primarily, tea and coffee. Dairy Foods recently featured Virginia Dare’s tea and coffee extracts in an article on this trend.
“Consumers tend to perceive tea and coffee as health-neutral, unprocessed, and a normal part of daily life,” said Siddhi Thakkar, Virginia Dare’s Associate Director of Business Beverage Development. “Whether it’s a mug of strong coffee in the morning or a cup of warm tea to wind down after a long day, these drinks have established roles that they play in the lives of consumers.”