Natural flavors and colors: How to navigate from niche to norm

Virginia Dare Q&A regarding natural flavors and clean label in this edition of Formulator’s Resource from Natural Products INSIDER.

To ensure your food or beverage makes it into as many mouths as possible—and then is enjoyed again and again—it is crucial to get both the flavor and the color just right.

Today’s consumers, who care deeply about what they put into their bodies and meticulously read labels, are discerning about flavors and colors…they prefer natural, organic and otherwise label-friendly additives…Thus, clean label has moved from niche to norm. No longer a market differentiator, it is the new cost of doing business.

Download this Formulator’s Resource for free from Natural Products INSIDER to read the full content with Virginia Dare’s Q&A section on page 21 and get in touch with Virginia Dare for natural flavors, masking, taste solutions, and product formulation.