Flavors of Change: Taste Trends Evolve in Pandemic’s Wake
The COVID-19 pandemic has upended many aspects of our daily lives, and it’s having quite the impact on the food and beverage industry, too. Food Technology Magazine explored the taste trends that are emerging through the pandemic in a recent article featuring Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo.
“Functional flavors will shape the industry,” he says in the article. “More specifically, the characterizing taste profiles from—or inspired by—highly functional ingredients, such as botanicals, spices, and healing herbs (e.g., turmeric, ginger, cinnamon, lavender, honey), will grow in popularity alongside the increased emphasis on emerging health trends.”