Natural color and flavor reformulation
It seems that natural flavors are nearly the standard for brands in the food and beverage industry. Food & Beverage INSIDER recently featured Virginia Dare in an article on the departure from artificial flavors and the movement toward their natural counterparts.
“Demand for natural ingredients is closer to universal now than in the past,” our Marketing & Consumer Insights Manager Philip Caputo says in the article. “Now that the clean label movement has become established, formulators are going natural in categories like snacks and frozen entrées that, 10 years ago, would’ve likely had limited all-natural or clean label options.”