Birthday cake flavor flourishes in new products
In a year filled with plenty of twists and changes, one thing has remained constant: birthdays come annually, and birthday cake is delicious. Food Business News recently featured the tasty, nostalgic taste of birthday cake in an article that included Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo.
“In the indulgent flavor space, childhood-inspired flavors are trending, as these profiles are associated with happiness, positive taste memories and childhood bliss,” he says in the article. “The positive emotions associated with these flavors can positively affect mood, therefore increasing motivation, energy and confidence.”