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Natural sweeteners cut calories, improve taste

As brands continue to reduce sugar in their applications, they might struggle to deliver a consistent taste. Virginia Dare’s masking flavors can help improve the taste in these applications, and were featured in a Beverage Industry article on the topic.

“Today, ingredients are almost as important to consumers as taste, and masking ingredients help formulators check off both boxes,” said Siddhi Thakkar, associate director of beverage business development at Virginia Dare. “We are constantly developing new solutions for taste improvement, working with our clients to ensure that they can deliver preferred taste with new sweeteners or other functional ingredients.”

To read the full article, click here.