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Category Archives: Marketing Insights

Virginia Dare to Unveil Forever Young Flavor Theme at SupplySide West 2021

The globally recognized flavor experts deliver nostalgic taste in health and wellness applications LAS VEGAS, Nevada – (October 4, 2021) – Cereal milk. Rainbow sherbet. Gummy bears. They’re the flavors that defined many of our childhoods, and they’re the flavors that Virginia Dare is featuring at this year’s SupplySide West trade show. Show attendees canContinue reading “Virginia Dare to Unveil Forever Young Flavor Theme at SupplySide West 2021”

WHITE PAPER: Formulating Convenience for Today’s At-Home Consumer

Time is a limited resource for today’s consumer. Consumers are increasingly eating at home, buying ready-to-drink beverages, and using meal kits. However, consumers are unwilling to sacrifice nutrition, taste, or texture for convenience. Successful convenience format applications will save time, satisfy appetites, and deliver preferred taste and sensory experience. Brands can drive loyalty and reachContinue reading “WHITE PAPER: Formulating Convenience for Today’s At-Home Consumer”

Tune in to our Fireside Chat about the Global Vanilla Market

Our Vice President of International Operations Henry Todd recently held a Fireside Chat with the Institute of Food Technologists’ Jay Gilbert, Scientific Programs and Career Pathways Director. During the conversation, they discussed how global vanilla leaders like Virginia Dare remain committed to improving Malagasy vanilla smallholders’ livelihoods by working to reduce market volatility, promote financialContinue reading “Tune in to our Fireside Chat about the Global Vanilla Market”

Healthy, functional drinks dominate market

The consumer movement toward healthier, clean label products was already in motion before COVID-19 last year, and has only grown since. Beverage Industry highlighted Virginia Dare in a recent article on some trends that have emerged within the healthy beverage market during the pandemic. “Enjoying one’s favorite flavors in healthy applications can be a niceContinue reading “Healthy, functional drinks dominate market”