Category: Sugar Reduction
Healthy, functional drinks dominate market
The consumer movement toward healthier, clean label products was already in motion before COVID-19 last year, and has only grown since. Beverage Industry highlighted Virginia Dare in a recent...
The many roads to sugar reduction
“Less sugar, but same taste.” It’s the challenge we hear time and time again from baked good brands. BakingBusiness recently featured Virginia Dare in an article on about how...
WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable
An extension of the nostalgic trend of the past decade, childhood favorites and child-adulthood hybrids are associated with happiness, positive taste memories, and childhood bliss. From fruity cereal milk...
WHITE PAPER: Overcoming Flavor Challenges in Performance Nutrition
Sports nutrition brands face three primary product development challenges: 1) selecting ingredients that effectively enhance athletes’ performance and recovery 2) offering distinctive, compelling products that stand out among an...
Taste profiles continue to improve for natural sweeteners
Natural sweeteners are all the rage in the beverage category, as consumers pressure brands to remove sugar for their application while maintaining great taste. Beverage Industry wrote an article...
Repeal and replace: Sugar, fat reduction efforts continue to trend
It’s no secret that consumers are placing a higher emphasis on their health and wellness, and for many, this correlates with them seeking more clean label ingredients and less...
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor...
WHITE PAPER: Beyond the Bar
The snacking trend has grown steadily over the past decade and shows no signs of slowing down in 2020. Driven primarily by health and wellness snacking, consumers are increasingly...