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Coffee. Many of us rely on it every day, and for that reason, it’s starting to find its way into different food and beverage categories for its beloved flavor and aromatics, as well as its esteemed functional properties. Beverage Industry recently published an article on the rise of coffee as an ingredient, and featured ourContinue reading “Coffee drives new product development in food, beverage”
Category Archives: Marketing Insights
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”
WHITE PAPER: Solving Taste Challenges in Keto
The high-fat, low-carbohydrate ketogenic (“keto”) diet is a hot trend that comes with major restrictions. For many new dieters, there will be a significant shift toward consuming foods and beverages formulated with low-net carbohydrate, high protein ingredients. Brands have opportunities to cater to this audience by making their lifestyle more attainable and boosting their confidenceContinue reading “WHITE PAPER: Solving Taste Challenges in Keto”
WHITE PAPER: Vanilla Expertise
The key to successful formulation with natural vanilla is to partner with a market expert, mastering best industry practices, offering unparalleled technical competency, and having unique insights into the complex realities of vanilla bean-producing countries. The rich flavor from vanilla extract is one of the world’s favorites, and Virginia Dare is its preferred supplier –Continue reading “WHITE PAPER: Vanilla Expertise”
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”
Taste solutions fit for any lifestyle
Lifestyle nutrition is a major trend that has moved beyond niche health and wellness audiences like athletes and bodybuilders to attract a growing number of people in the mainstream consumer market. In just the last few years, we have seen the significant rise in consumers adopting specialized eating habits like keto, paleo, and vegan diets.Continue reading “Taste solutions fit for any lifestyle”
WHITE PAPER: Beyond the Bar
The snacking trend has grown steadily over the past decade and shows no signs of slowing down in 2020. Driven primarily by health and wellness snacking, consumers are increasingly prioritizing snack applications that merge convenience and nutrition, such as dried fruit, nut packs, and fruit cups. Read our white paper to learn more about specificContinue reading “WHITE PAPER: Beyond the Bar”
Flavor and function trends in performance nutrition
Performance nutrition is a robust, growing category within the health and wellness space that many brands are eager to build into their product offerings. Once considered the domain of serious weightlifters or professional athletes, pre-, intra-, and post-workout snacks and beverages are now in demand for the broader nutrition market that includes “weekend warriors” andContinue reading “Flavor and function trends in performance nutrition”
Teahouses and coffee shops inspire new flavors
When it comes to finding ready-to-drink (RTD) coffee and tea inspiration, there’s no better marketplace of ideas than the neighborhood spots where people enjoy these beverages every day.
Tea and coffee surf energy’s next big wave
Part of the greater consumer movement toward overall health and wellness is a move toward natural energy beverage sources—primarily, tea and coffee. Dairy Foods recently featured Virginia Dare’s tea and coffee extracts in an article on this trend. “Consumers tend to perceive tea and coffee as health-neutral, unprocessed, and a normal part of daily life,” said SiddhiContinue reading “Tea and coffee surf energy’s next big wave”