Product Development Archives

Flavor Wave of the Alt Drinks Movement

Wine down Wednesdays and Saturday pregaming. Boozy patio brunches or date-night dinner and drinks. Crushable camping beers and snifters for evening sipping. Drinking is synonymous with American culture and has been since its inception. Fact is, sometimes we just need a drink. That is, until the pandemic happened. Just as the COVID crisis impacted soContinue reading “Flavor Wave of the Alt Drinks Movement”

RANKED: 2022 Flavor Trends That Will Shape Innovation

As we cruise through the first part of 2022, we’re ranking all the top trending flavor combos that’ll tease the tastebuds. From our gold medal winners all the way to the honorable mentions that have followed us from the last year, there’s a lot to look forward to. Take a scroll – and reach outContinue reading “RANKED: 2022 Flavor Trends That Will Shape Innovation”

Functional fungi in sports nutrition

Rising awareness of adaptogenic mushrooms presents an attractive opportunity in sports nutrition and active lifestyles from pre-workouts to recovery. Reishi, chaga, cordyceps, and lion’s mane among others have the potential to regulate the body’s stress response, lower fatigue, increase attention and reduce other stress-induced impairments. Virginia Dare recently published an article through Natural Products InsiderContinue reading “Functional fungi in sports nutrition”

Classic flavors: straight or with a twist

No matter how adventurous consumers become in their quest for unique or complex taste experiences, classic flavors like vanilla, chocolate, and strawberry unequivocally hold their own as the fan favorites. Beverage Industry recently featured a perspective from Virginia Dare and how brands can innovate by adding a twist; a flavor category we call elevated classics.Continue reading “Classic flavors: straight or with a twist”