WHITE PAPER: Say Cheers to the Alt Drink
The habits of everyday Americans dramatically shifted during the COVID-19 pandemic. As public spaces began to reopen, many of the lifestyle changes consumers adopted while sheltering at home endured:...
Category: Botanical
See you in Vegas at IBIE booth 5019!
We’ve been working in the baking industry for decades – providing the definitive vanilla extract that perfects a batch of chocolate chip cookies or the flavor masking that unlocks...
Flavor Wave of the Alt Drinks Movement
Wine down Wednesdays and Saturday pregaming. Boozy patio brunches or date-night dinner and drinks. Crushable camping beers and snifters for evening sipping. Drinking is synonymous with American culture and...
From Season to Reason: The Expansion of Sweet Spices
Pumpkin spice latte. Spiced cider. There’s a reason there’s a season for sweet spices – or at least there used to be. But the love of everything-spiced is bringing...
RANKED: 2022 Flavor Trends That Will Shape Innovation
As we cruise through the first part of 2022, we’re ranking all the top trending flavor combos that’ll tease the tastebuds. From our gold medal winners all the way...
Functional fungi in sports nutrition
Rising awareness of adaptogenic mushrooms presents an attractive opportunity in sports nutrition and active lifestyles from pre-workouts to recovery. Reishi, chaga, cordyceps, and lion’s mane among others have the...
Tea varietals and wellness flavors are flourishing
As health and wellness becomes the top driving force behind consumer goods, holistic nutraceuticals and ancient medicine rally back to the spotlight with tea leading the functional fight. Beverage...
Final Proof: Flowers meet Flour
Nothing says the spring and summer like a field full of vibrant flowers. Why not capture that same feeling in baked goods? Baker’s Journal featured our Marketing & Consumer...
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor...