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Next Trend Up: Scrumptious Strawberry Pairings

The time of year is irrelevant – the taste of sweet strawberry can follow us all year round. Long considered one of the “classic three” flavors alongside vanilla and chocolate, we have a particular affinity for the sweet, tart bite of strawberry. We all love strawberry and the other fruity classics, and for good reason.Continue reading “Next Trend Up: Scrumptious Strawberry Pairings”

See you in Vegas at IBIE booth 5019!

We’ve been working in the baking industry for decades – providing the definitive vanilla extract that perfects a batch of chocolate chip cookies or the flavor masking that unlocks a delectable brownie batter that’s fortified with plant protein and probiotics. This year, we’re taking it to a new level. We are thrilled to announce thatContinue reading “See you in Vegas at IBIE booth 5019!”

Flavor Wave of the Alt Drinks Movement

Wine down Wednesdays and Saturday pregaming. Boozy patio brunches or date-night dinner and drinks. Crushable camping beers and snifters for evening sipping. Drinking is synonymous with American culture and has been since its inception. Fact is, sometimes we just need a drink. That is, until the pandemic happened. Just as the COVID crisis impacted soContinue reading “Flavor Wave of the Alt Drinks Movement”

RANKED: 2022 Flavor Trends That Will Shape Innovation

As we cruise through the first part of 2022, we’re ranking all the top trending flavor combos that’ll tease the tastebuds. From our gold medal winners all the way to the honorable mentions that have followed us from the last year, there’s a lot to look forward to. Take a scroll – and reach outContinue reading “RANKED: 2022 Flavor Trends That Will Shape Innovation”

Classic flavors: straight or with a twist

No matter how adventurous consumers become in their quest for unique or complex taste experiences, classic flavors like vanilla, chocolate, and strawberry unequivocally hold their own as the fan favorites. Beverage Industry recently featured a perspective from Virginia Dare and how brands can innovate by adding a twist; a flavor category we call elevated classics.Continue reading “Classic flavors: straight or with a twist”

Find inspiration with our 2020 flavor trends

The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”

Find inspiration with our 2020 flavor trends

The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”