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WHITE PAPER: Formulating Convenience for Today’s At-Home Consumer

Time is a limited resource for today’s consumer. Consumers are increasingly eating at home, buying ready-to-drink beverages, and using meal kits. However, consumers are unwilling to sacrifice nutrition, taste, or texture for convenience. Successful convenience format applications will save time, satisfy appetites, and deliver preferred taste and sensory experience. Brands can drive loyalty and reachContinue reading “WHITE PAPER: Formulating Convenience for Today’s At-Home Consumer”

Tune in to our Fireside Chat about the Global Vanilla Market

Our Vice President of International Operations Henry Todd recently held a Fireside Chat with the Institute of Food Technologists’ Jay Gilbert, Scientific Programs and Career Pathways Director. During the conversation, they discussed how global vanilla leaders like Virginia Dare remain committed to improving Malagasy vanilla smallholders’ livelihoods by working to reduce market volatility, promote financialContinue reading “Tune in to our Fireside Chat about the Global Vanilla Market”

Healthy, functional drinks dominate market

The consumer movement toward healthier, clean label products was already in motion before COVID-19 last year, and has only grown since. Beverage Industry highlighted Virginia Dare in a recent article on some trends that have emerged within the healthy beverage market during the pandemic. “Enjoying one’s favorite flavors in healthy applications can be a niceContinue reading “Healthy, functional drinks dominate market”

WEBINAR: The Business Case for Vanilla Sustainability & Grower Empowerment

Virginia Dare’s very own Vice President of International Operations Henry Todd presented a webinar through the International Dairy Foods Association to discuss the commercial side of the vanilla market, the sustainability initiatives in place for vanilla smallholders, and how vanilla experts like Virginia Dare can help maintain consistency and quality in your vanilla supply. WatchContinue reading “WEBINAR: The Business Case for Vanilla Sustainability & Grower Empowerment”

WHITE PAPER: Flavors for the New Wave of Coffee Drinks and Creamers

Coffee is a staple of our mornings, of course, but it’s quickly finding its luxurious way into other parts of our day. Coffee drinks are experiencing a surge in popularity, attributed to the availability of new and exciting flavors and convenient, ready-to-drink formulations. Global sales of coffee made up 64% of sales value for hotContinue reading “WHITE PAPER: Flavors for the New Wave of Coffee Drinks and Creamers”

Natural color and flavor reformulation

It seems that natural flavors are nearly the standard for brands in the food and beverage industry. Food & Beverage INSIDER recently featured Virginia Dare in an article on the departure from artificial flavors and the movement toward their natural counterparts. “Demand for natural ingredients is closer to universal now than in the past,” ourContinue reading “Natural color and flavor reformulation”

Listen to our new podcast: Doing vanilla right is an art

Andy Warhol. Aretha Franklin. Frank Lloyd Wright. Virginia Dare. All artists have a different medium – ours is vanilla. For more than five generations, vanilla remains our life’s work. Historically the standard against which the rest of the industry’s quality is measured, our vanilla extracts, concentrates, and oleoresins deliver the rich and complex flavor and aromaContinue reading “Listen to our new podcast: Doing vanilla right is an art”

Clean label finds its roots in nature

What one considers “clean label” can be difficult to pin down, but in general, it comes down to ingredient legends and label claims. Beverage Industry recently explored the clean label trend and how it’s impacting beverage formulation, featuring our Marketing & Consumer Insights Manager Philip Caputo. “One category where we’re seeing quite a bit ofContinue reading “Clean label finds its roots in nature”

Final Proof: Flowers meet Flour

Nothing says the spring and summer like a field full of vibrant flowers. Why not capture that same feeling in baked goods? Baker’s Journal featured our Marketing & Consumer Insights Manager Philip Caputo in an article on the rise of botanical flavors in baked goods. “Bored with conventional fare, many consumers, especially Millennials, want anContinue reading “Final Proof: Flowers meet Flour”