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“Less sugar, but same taste.” It’s the challenge we hear time and time again from baked good brands. BakingBusiness recently featured Virginia Dare in an article on about how clean label, better-for-you demands are shaping the baking industry. “The demand for products with lower sugar content will grow as this attribute moves away from trendContinue reading “The many roads to sugar reduction”
Category Archives: Trend
WHITE PAPER: Flavors for the New Wave of Coffee Drinks and Creamers
Coffee is a staple of our mornings, of course, but it’s quickly finding its luxurious way into other parts of our day. Coffee drinks are experiencing a surge in popularity, attributed to the availability of new and exciting flavors and convenient, ready-to-drink formulations. Global sales of coffee made up 64% of sales value for hotContinue reading “WHITE PAPER: Flavors for the New Wave of Coffee Drinks and Creamers”
Colors and flavors inspired by nature feed production innovation
Flavor is the key to elevating your product to something that consumers purchase again and again – and more and more often, consumers are looking for that flavor to be naturally sourced. Food & Beverage INSIDER recently featured Virginia Dare in an article on how this is leading to a rise in certain flavor profiles,Continue reading “Colors and flavors inspired by nature feed production innovation”
Tasting success in plant protein formulations
Plant-based protein is one of the leading trends shaping innovation in the food and beverage industry, but it’s no secret that formulations utilizing these ingredients can sometimes use a little flavor boost. Food Business News recently featured Virginia Dare in an article on delivering preferred taste in plant-based protein formulations. Whether you’re seeking a traditionalContinue reading “Tasting success in plant protein formulations”
Natural color and flavor reformulation
It seems that natural flavors are nearly the standard for brands in the food and beverage industry. Food & Beverage INSIDER recently featured Virginia Dare in an article on the departure from artificial flavors and the movement toward their natural counterparts. “Demand for natural ingredients is closer to universal now than in the past,” ourContinue reading “Natural color and flavor reformulation”
Flavors of Change: Taste Trends Evolve in Pandemic’s Wake
The COVID-19 pandemic has upended many aspects of our daily lives, and it’s having quite the impact on the food and beverage industry, too. Food Technology Magazine explored the taste trends that are emerging through the pandemic in a recent article featuring Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo. “Functional flavors will shapeContinue reading “Flavors of Change: Taste Trends Evolve in Pandemic’s Wake”
Listen to our new podcast: Doing vanilla right is an art
Andy Warhol. Aretha Franklin. Frank Lloyd Wright. Virginia Dare. All artists have a different medium – ours is vanilla. For more than five generations, vanilla remains our life’s work. Historically the standard against which the rest of the industry’s quality is measured, our vanilla extracts, concentrates, and oleoresins deliver the rich and complex flavor and aromaContinue reading “Listen to our new podcast: Doing vanilla right is an art”
New trend-forward flavor ingredients meet consumer interest in international and less sweet flavors
An extension of the nostalgic trend of the past decade, childhood favorites and child-adulthood hybrids are associated with happiness, positive taste memories and childhood bliss. Dairy Foods featured Virginia Dare’s cereal milk flavor collection in a recent article on new trending flavors in the dairy space! Our cereal milk flavor collection will please the innerContinue reading “New trend-forward flavor ingredients meet consumer interest in international and less sweet flavors”
Clean label finds its roots in nature
What one considers “clean label” can be difficult to pin down, but in general, it comes down to ingredient legends and label claims. Beverage Industry recently explored the clean label trend and how it’s impacting beverage formulation, featuring our Marketing & Consumer Insights Manager Philip Caputo. “One category where we’re seeing quite a bit ofContinue reading “Clean label finds its roots in nature”
Final Proof: Flowers meet Flour
Nothing says the spring and summer like a field full of vibrant flowers. Why not capture that same feeling in baked goods? Baker’s Journal featured our Marketing & Consumer Insights Manager Philip Caputo in an article on the rise of botanical flavors in baked goods. “Bored with conventional fare, many consumers, especially Millennials, want anContinue reading “Final Proof: Flowers meet Flour”